When Nigerian businessman Adebayo searched for "heavy-duty
loader bucket teeth manufacturer" on Google, he probably never thought that this simple action would start a cooperation that would change the local construction machinery parts market. Yuezhong - This Chinese company specializing in the manufacture of loader bucket teeth, with its excellent product quality and win-win cooperation concept, not only gained a firm brand agent, but also deeply implanted the durable gene of "Made in China" into the fertile soil of African infrastructure.
From inquiry to trust: Quality resonance across thousands of miles
Adebayo's inquiry email was concise but full of expectations. As one of the construction machinery leasing companies in Nigeria, he is well aware of the importance of bucket teeth to loaders - under the complex geological conditions in Africa, the average service life of ordinary bucket teeth is short, and frequent replacement not only increases costs, but also seriously affects the construction progress. He clearly put forward three requirements in the email: wear resistance must exceed the industry standard by 20%, be compatible with mainstream models such as Caterpillar 320D, and provide warranty services.
The response of Yuezhong's business team was quick and professional. Within 48 hours, an email containing a high manganese steel material test report, a bucket tooth wear test video, and a list of 10 mainstream machine models was delivered to Adebayo's mailbox.
A week later, when the sample package carrying 6 different types of bucket teeth arrived at the Port of Lagos, Adebayo's team conducted a brutal field test: installing Yuezhong bucket teeth on a Caterpillar loader and using them for granite loading operations for 5 consecutive days. After the test, Adebayo gave a thumbs up in the video call: "This is exactly the product we need. It can double the progress of Nigeria's engineering!"
From cooperation to win-win: Building a full-chain support system
After becoming a Yuezhong brand agent, Adebayo welcomed not only high-quality products, but also a complete support system. Yuezhong knows that the success of overseas agents not only depends on product strength, but also requires the support of localized service capabilities. In view of the characteristics of the Nigerian market, the two parties jointly formulated a "three-in-one" cooperation plan:
In terms of supply guarantee, Yuezhong set up a dedicated warehouse and reserved 5,000 sets of commonly used bucket teeth in advance to ensure that the order response time was shortened to 72 hours; in terms of technical support, the engineering team regularly conducted training with the Adebayo team, covering bucket tooth installation and commissioning, wear monitoring, troubleshooting, etc.; in terms of market promotion, assisted Adebayo in participating in the Lagos International Construction Machinery Exhibition, provided customized exhibition equipment and product demonstration videos, and the 1,200 sets of orders signed on the spot gave the agents more confidence.
More sincerely, Yuezhong and Adebayo shared market information and jointly developed enhanced bucket teeth in view of the frequent mining in local mines - by optimizing the tooth tip angle (adjusted from 60° to 55°) and increasing the thickness of the wear-resistant cladding layer (up to 3mm), the product life in hard rock working environment was increased by another 25%. This deeply involved cooperation model allows agents to transform from simple sellers to participants in product iteration.
From market to reputation: a vivid practice of win-win cooperation
During the cooperation period, Yuezhong bucket teeth's market share in Nigeria rose rapidly, and Adebayo's company received continuous sales orders. .
Adebayo shared at the annual cooperation summary meeting: "Customers often ask, 'Why are your bucket teeth so durable?' I will tell them that it is because of the ingenuity of China Yuezhong."
This cross-border cooperation, which started with Google Inquiry, vividly interprets the business philosophy of "quality-based, win-win cooperation". From mines to ports in Nigeria, Yuezhong bucket teeth are participating in the infrastructure wave on the African continent with the roar of loaders. The successful cooperation with Adebayo also provides a replicable model for Yuezhong to layout overseas markets - breaking regional boundaries with hard-core products and building a value community with sincere cooperation. This is the solid footprint of China's manufacturing industry going global.